Tuesday, June 12, 2012

Sony blames high launch price for trailing PS3 sales

""But we absolutely have no regrets,"" says platform holder
Kotaku asked Koller rather bluntly why, after the complete dominance of PS1 and PS2 in their eras, is the PS3 tagging along in third place this generation.
"It's a lot of factors," said Koller. "We've been pleased with overall sales. And also very pleased with just how well then consumers who have purchased PS3s have attached and buy software. We have a very profitable consumer. If you're a retailer or anyone else that sells PS3s, you're more than pleased with the PS3's performance. We've been very pleased."
Koller went on to gently suggest that the console's high launch price , and it's later release were key factors.
"Why we're in third... you know, there's a lot of things that happen in the market that cause sales to occur. I think we've been very staunchin our belief that there's a certain value behind the PS3 and there's certain kinds of games for the PS3 that have stood behind that. There's no secret that we opened behinda high price point. And certainly others got a relativelynice head start on us because of that. That's certainly been part of it," he said.
"But we absolutely have no regrets. This has been a very good cycle for us, and I think if you ask any publisher they'dsay the same thing. It's been good, and we think it does portend good things for the future for PlayStation."

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