Thursday, May 31, 2012

ZYNGA's NOT INTERESTED IN CONSOLES


CEO thinks there's ""too much friction"" in the console market
Speaking at the D10 conference in California (via Engadget ), Zynga CEO Mark Pincus instead outlined his intention to increase the firm's focus on mobile platforms such as iOS and Android.
"We're going after the mainstream market," he said."There's too much friction [in the console world]."
Pincus went on to discuss suggestions that Zynga has become too dependant on Facebook.
"We've never thought in terms of attachment or detachment from Facebook," he said. "There's nothing stopping us from putting games in all kinds of places, as we find opportunities. Facebook has met our 90-10 rule, making it worthy of more and more investment.
"We see Facebook as a platform, just as we see iOS and Android," he added."We're not worried that we'll get too attached to iOS and Android. We'd love to have a much bigger business on those platforms; if they became a huge concentrationfor us, I don't think we'd feel that we didn't have a business, we'd be excited that they grew that much."
Back in March, Pincus teased the possibility of bringing its Facebook conquering titles tohome consoles by indicating that the company was working to enable cloud support for game saves across multiple platforms, potentially including Xbox.
Yesterday, Apple CEO Tim Cook also said he's "not interested in being in the console business

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